Meet CEO & Founder, Aly Rose
Aly Rose is the founder of Aly Rose Beauty — a multi-award-winning beauty company built on experience, structure, and trust.
As a former collegiate athlete, cancer survivor, motivational speaker, wife of 16 years, and mother of two, Aly leads with honesty, clarity, and a commitment to setting realistic expectations — believing that transparency is the foundation of exceptional results.
With a background spanning corporate leadership, film and fashion, and over two decades in professional beauty, Aly brings a structured, professional approach to bridal beauty, guiding clients with clear communication and realistic expectations so there are no surprises — only well-executed results. A University of Southern California graduate and former Vice President in Corporate America, she leads her company the way she was trained — with systems, accountability, and high standards.
Aly’s artistry has taken her from celebrity clients and red carpets to fashion weeks, film, and destination weddings, but it’s her leadership that sets Aly Rose Beauty apart. Having executed thousands of weddings, she built a team intentionally — 45 diverse, professionally trained artists supported by a dedicated admin staff — to serve real weddings, real timelines, and real people.
Aly Rose Beauty was created for clients who value professionalism, inclusivity, and results — and who want to feel confident, supported, and fully present from inquiry to “I do.”
Our Services
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We specialize in hair and makeup for large bridal parties.
Services available in Palm Springs, Temecula, Los Angeles, Orange County, and beyond.
We bring affordable luxury to destination weddings through custom, tailored quotes.
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Available for television, film, special events, and more. Look out for our 2 current films, "Wineville" and "Twisted Vines."
We have worked on numerous commercials, reality shows, & red carpet events.
If you have an upcoming, film, TV series or red carpet event, please email Aly directly aly@alyrosebeauty.com
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Ever feel like your makeup bag holds products you love but are not quite sure how to use? If eyeliner feels more stressful than it should, you are not alone and you are in the right place.
Bring your current makeup bag and we will show you how to make the most of what you already own while thoughtfully recommending a few key pieces that elevate your routine.
In addition to individual and group sessions, we also offer personalized shopping experiences.
EMAIL: aly@alyrosebeauty.com -
Our full service salon in Old Town Temecula offers rehearsal dinner blowouts, extensions, cuts, color, and men’s grooming, designed for effortless beauty for both special occasions and everyday wear.
Need a place to get ready? We also offer private salon rentals, complete with an in salon bar, perfect for getting ready with your girls.
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Modern Groom is a modern men’s lifestyle brand centered around curated events, expert vendors, and real conversations. From grooming and fashion to bachelor planning, honeymoons, and elevated experiences — we prepare grooms for more than just the wedding day.
Podcast Features
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The Style Adjacent Podcast
Meet Aly Rose of Aly Rose Beauty
Aly Rose shares how a childhood love for makeup turned into a thriving career in the beauty industry. From mastering full glam at seven to managing major beauty brands while studying at USC, her journey is a blend of talent, ambition, and resilience.
She opens up about building her own artistry business, overcoming cancer, embracing motherhood, and continuing to empower women through beauty. It’s a conversation about passion, perseverance, and creating a life that reflects who you truly are.
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Wedding Day Podcast
On this episode of Wedding Day Podcast, Sonja Babich is joined by co-host Alexis Sanabria, Publisher of California Wedding Day, for a conversation with Aly Rose, founder of Temecula-based Aly Rose Beauty. With a 45-artist team executing nearly 450 weddings per year, Aly has built one of Southern California’s most streamlined bridal hair and makeup companies—specializing in large bridal parties, diverse skin tones and complex wedding timelines.
WATCH ALY ON YOUTUBE
“That first mirror look where you think, yes, this is it.”
-Grace Currie