Aly Rose Beauty is a multi-award-winning luxury hair and makeup company serving brides, celebrities, television, film, and special events throughout Southern California and destination locations worldwide. Founded by beauty industry leader Aly Rose, the company is known for delivering elevated, camera-ready beauty experiences with professionalism, organization, and personalized care at every step.
With a diverse team of 45+ professionally trained artists, Aly Rose Beauty specializes in bridal hair and makeup for large wedding parties, destination weddings, and multicultural beauty services across all skin tones, hair textures, and ages. From Orange County and Los Angeles to Temecula, Palm Springs, and San Diego, the team is trusted for timeless glam, seamless execution, and a stress-free client experience.
Beyond weddings, Aly Rose Beauty offers celebrity, television, and film makeup services, personalized makeup lessons, salon services, body sculpting, and curated beauty experiences designed to help clients look and feel their best with confidence. Built on transparency, communication, and real-world expertise, Aly Rose Beauty combines luxury beauty artistry with the structure and support of a highly organized professional team.
Whether preparing for a wedding day, red carpet appearance, photoshoot, or everyday confidence boost, Aly Rose Beauty is committed to creating customized beauty experiences that feel polished, empowering, and unforgettable.
Meet CEO & Founder, Aly Rose
Aly Rose is the founder of Aly Rose Beauty — a multi-award-winning beauty company built on experience, structure, and trust.
As a former collegiate athlete, cancer survivor, motivational speaker, wife of 16 years, and mother of two, Aly leads with honesty, clarity, and a commitment to setting realistic expectations — believing that transparency is the foundation of exceptional results.
With a background spanning corporate leadership, film and fashion, and over two decades in professional beauty, Aly brings a structured, professional approach to bridal beauty, guiding clients with clear communication and realistic expectations so there are no surprises — only well-executed results. A University of Southern California graduate and former Vice President in Corporate America, she leads her company the way she was trained — with systems, accountability, and high standards.
Aly’s artistry has taken her from celebrity clients and red carpets to fashion weeks, film, and destination weddings, but it’s her leadership that sets Aly Rose Beauty apart. Having executed thousands of weddings, she built a team intentionally — 45 diverse, professionally trained artists supported by a dedicated admin staff — to serve real weddings, real timelines, and real people.
Aly Rose Beauty was created for clients who value professionalism, inclusivity, and results — and who want to feel confident, supported, and fully present from inquiry to “I do.”
Our Services
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We specialize in hair and makeup for large bridal parties.
Services available in Palm Springs, Temecula, Los Angeles, Orange County, and beyond.
We bring affordable luxury to destination weddings through custom, tailored quotes.
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Available for television, film, special events, and more. Look out for our 2 current films, "Wineville" and "Twisted Vines."
We have worked on numerous commercials, reality shows, & red carpet events.
If you have an upcoming, film, TV series or red carpet event, please email Aly directly aly@alyrosebeauty.com
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Ever feel like your makeup bag holds products you love but are not quite sure how to use? If eyeliner feels more stressful than it should, you are not alone and you are in the right place.
Bring your current makeup bag and we will show you how to make the most of what you already own while thoughtfully recommending a few key pieces that elevate your routine.
In addition to individual and group sessions, we also offer personalized shopping experiences.
EMAIL: aly@alyrosebeauty.com -
Our full service salon in Old Town Temecula offers rehearsal dinner blowouts, extensions, cuts, color, and men’s grooming, designed for effortless beauty for both special occasions and everyday wear.
Need a place to get ready? We also offer private salon rentals, complete with an in salon bar, perfect for getting ready with your girls.
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Modern Groom is a modern men’s lifestyle brand centered around curated events, expert vendors, and real conversations. From grooming and fashion to bachelor planning, honeymoons, and elevated experiences — we prepare grooms for more than just the wedding day.
“That first mirror look where you think, yes, this is it.”
-Grace Currie