Aly Rose Beauty is a multi-award-winning luxury hair and makeup team serving Southern California and destination weddings worldwide. With 45+ professional artists, we are known for our ability to support large bridal parties while delivering timeless, photographed-beautiful results.

Our team is guided by experienced leadership and a dedicated administrative department. Operations are led by Jay Cee, Operations Manager, alongside Carrol, VP of Marketing & Client Relations, and Shelby, Executive Assistant. This structure allows our artists to focus fully on artistry while clients experience clear communication, thoughtful planning, and confident execution.

Diversity is foundational to our brand. Our artists come from a wide range of backgrounds and specialties, including Asian, African American, mature artists, and Spanish-speaking professionals, bringing cultural awareness, versatility, and depth to every booking. This diversity allows us to serve a broad range of aesthetics, skin tones, hair textures, and personal styles.

We are known for our custom artist-matching process. Each client is thoughtfully paired with an artist based on vision, personality, and style preferences — not availability alone. The more detail you share during the inquiry process, the more precisely we can curate your match.

For continuity and trust, the artist who completes your preview will also be your artist on your wedding day.

From elevated bridal glam to full-service beauty for large wedding parties, Aly Rose Beauty offers a refined, organized, and artist-led approach to luxury hair and makeup.