What I Learned Running a Multi–Six-Figure Wedding Business That Handles 450+ Events a Year (And the Truth No One Talks About)
When I stepped into the wedding industry years ago, I thought success would come from talent, passion, and grit.
Those things matter deeply.
But what actually grew my company into a multi six-figure, award-winning brand serving 450+ weddings a year wasn’t just artistry.
It was leadership.
It was systems.
It was learning to run a business, not just deliver a service.
And those are the lessons most wedding professionals never get access to until they are already overwhelmed.
So today, I’m sharing what I wish someone told me at the beginning, and what I now teach wedding professionals who are ready to scale without burning out.
1. Your Craft Gets You Booked. Your Structure Keeps You in Business.
Every wedding professional — planner, florist, photographer, caterer, DJ, or HMUA — starts with the skill they love.
But what actually changes your life and business is structure.
When I built:
• A communication system
• Clear boundaries
• A streamlined booking workflow
• A timeline process that protects our team and our clients
• Administrative support
That’s when Aly Rose Beauty stopped being “busy” and became truly scalable.
You cannot grow without structure.
And you should not try to.
2. Boundaries Are How You Protect Your Magic
I learned this the hard way.
You cannot be on call 24/7.
You cannot respond instantly to every client.
You cannot say yes to every project.
And you cannot sacrifice your peace to keep other people comfortable.
The wedding industry is built on emotion and urgency, but your business cannot operate from that place.
When I began honoring my time, energy, and capacity, my business became:
• More profitable
• More professional
• More sustainable
• More enjoyable
Every wedding professional needs boundaries.
Without them, you are running on fumes.
3. Delegation Isn’t a Step Back. It’s a Leadership Move.
I scaled from a solo artist to a team of 45 serving 450+ weddings a year not because I did more, but because I let go.
I hired:
• Administrative support
• Marketing and HR support
• Operations help
• Coordinators
The moment I stopped trying to be everything for everyone, my company grew more in one year than it had in five.
Every successful wedding professional eventually realizes this:
You are not meant to do this alone.
4. The Wedding Industry Doesn’t Need More Competition. It Needs More Leaders.
I am stepping into the coaching space because I see the gaps:
• Wedding professionals operating without systems
• Artists undercharging
• Planners burning out
• Creatives trying to run businesses without guidance
• Talented professionals staying stuck because no one showed them the business side
People do not need more pressure.
They need mentorship.
They need someone who has done it at scale, with real results.
That is why I am stepping into education intentionally and ethically.
5. My Coaching Boundary: I Will Not Coach Local Beauty Teams
Let me say this clearly, because integrity matters.
I will only coach beauty artists and beauty teams who operate outside of Southern California.
I am not interested in competing with myself.
I am not here to train my direct competitors.
Aly Rose Beauty is actively serving Southern California brides and will continue to do so.
My coaching is reserved for:
• Beauty teams in other states
• Beauty professionals in other markets
• Wedding professionals in all categories who want to scale ethically and sustainably
I do not coach local beauty teams out of respect for my company, my artists, and the market we serve.
Integrity always comes first.
6. Your Story Is Your Strategy
I moved to a new city knowing no one.
I built my company from scratch.
I raised two boys while growing a business.
I have survived adversity, fear, reinvention, and leadership lessons that could fill an entire book.
And they will. From Yes to Success is coming.
Your story matters more than you think.
Mine became my fuel, and it is now the foundation of the coaching work I do, helping wedding professionals build businesses they are proud of, not businesses that drain them.
✨ Final Thought
If you are a wedding professional ready to scale your business, strengthen your systems, raise your prices, expand your team, and step into true leadership, I am here to guide you ethically, honestly, and with the full weight of real-world experience.
2026 is your year to rise.
Let’s build something sustainable, profitable, and powerful.